Women in India free essay sample

Other Sikh Gurus also preached against the discrimination against women. See also: Women in Sikhism Historical practices Traditions among some communities such as sati, jauhar, and devadasi have been banned and are largely defunct in modern India. However, some cases of these practices are still found in remote parts of India. The purdah is still practised by Indian women among some communities, and child marriage remains prevalent despite it being an illegal practice, especially under current Indian laws. Sati Sati is an old, largely defunct custom, among some communities in which the widow was immolated alive on her husbands funeral pyre. Although the act was supposed to be a voluntary on the widows part, it is believed to have been sometimes forced on the widow. It was abolished by the British in 1829. There have been around forty reported cases of sati since independence. [21] In 1987, the Roop Kanwar case of Rajasthan led to The Commission of Sati (Prevention) Act. We will write a custom essay sample on Women in India or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page [22] Jauhar Jauhar refers to the practice of the voluntary immolation of all the wives and daughters of defeated warriors, in order to avoid capture and consequent molestation by the enemy. The practice was followed by the wives of defeated Rajput rulers, who are known to place a high premium on honour. Purdah Purdah is the practice among some communities of requiring women to cover their bodies so as to cover their skin and conceal their form. It imposes restrictions on the mobility of women, it curtails their right to interact freely and it is a symbol of the subordination of women. It does not reflect the religious teachings of either Hinduism or Islam, contrary to common belief, although misconception has occurred due to the ignorance and prejudices of religious leaders of both faiths. citation needed] Devadasis Devadasi is a religious practice in some parts of southern India, in which women are married to a deity or temple. The ritual was well established by the 10th century A. D. [23] In the later period, the illegitimate sexual exploitation of the devadasis became a norm in some parts of India. British rule European scholars observed in the 19th century that Hind u women are naturally chaste and more virtuous than other women. [24] During the British Raj, many reformers such as Ram Mohan Roy, Ishwar Chandra Vidyasagar, Jyotirao Phule etc. fought for the upliftment of women. Peary Charan Sarkar, a former student of Hindu College, Calcutta and a member of Young Bengal set up the first free school for girls in India in 1847 in Barasat, a suburb of Calcutta (later the school was named Kalikrishna Girls High School). While this list might suggest that there was no positive British contribution during the Raj era, that is not entirely so, since missionaries wives like Martha Mault nee Mead and her daughter Eliza Caldwell nee Mault are rightly remembered for pioneering the education and training of girls in south India a practise that initially met with local resistance, as it flew in the face of tradition. Raja Rammohan Roys efforts led to the abolition of the Sati practice under Governor-General William Cavendish-Bentinck in 1829. Ishwar Chandra Vidyasagars crusade for the improvement in condition of widows led to the Widow Remarriage Act of 1856. Many women reformers such as Pandita Ramabai also helped the cause of women upliftment. Kittur Chennamma, the queen of the princely state Kittur in Karnataka[citation needed], led an armed rebellion against the British in response to the Doctrine of lapse. Abbakka Rani the queen of coastal Karnataka led the defence against invading European armies notably the Portuguese in 16th century. Rani Lakshmi Bai, the Queen of Jhansi, led the Indian Rebellion of 1857 against the British. She is now widely considered as a nationalist hero. Begum Hazrat Mahal, the co-ruler of Awadh, was another ruler who led the revolt of 1857. She refused the deals with the British and later retreated to Nepal. The Begums of Bhopal were also few of the notable female rulers during this period. They did not observe purdah and were trained in martial arts. Chandramukhi Basu, Kadambini Ganguly and Anandi Gopal Joshi were few of the earliest Indian women to obtain educational degrees. In 1917, the first womens delegation met the Secretary of State to demand womens political rights, supported by the Indian National Congress. The All India Womens Education Conference was held in Pune in 1927[citation needed]. In 1929, the Child Marriage Restraint Act was passed, stipulating fourteen as the minimum age of marriage for a girl through the efforts of Mahomed Ali Jinnah. [19][25] Though Mahatma Gandhi himself married at the age of thirteen, he later urged people to boycott child marriages and called upon the young men to marry the child widows. [26] Women played an important part in Indias independence struggle. Some of the famous freedom fighters include Bhikaji Cama, Dr. Annie Besant, Pritilata Waddedar, Vijayalakshmi Pandit, Rajkumari Amrit Kaur, Aruna Asaf Ali, Sucheta Kriplani and Kasturba Gandhi. Other notable names include Muthulakshmi Reddy, Durgabai Deshmukh etc. The Rani of Jhansi Regiment of Subhas Chandra Boses Indian National Army consisted entirely of women including Captain Lakshmi Sahgal. Sarojini Naidu, a poet and a freedom fighter, was the first Indian woman to become the President of the Indian National Congress and the first woman to become the governor of a state in India. Women in India free essay sample Traditions taboo women from preforming certain tasks. The only thing they are expected to do is nurture and care for their husbands. A woman who is educated is unlikely to get married because they have the power to fight back and speak up against abuse. Some culture allows men to rape their wife if they refuse to have sex and no form of punishment is given to the husband. My research paper is about rape and abuse of women in India. I began my research at Borough of Manhattan college library as well as Half the Sky book that I read in class. Most of the information is found in the book so I use BMCC library for additional information if needed. Also, my teacher at school assists me with finding information if I have difficulty doing so. Half the sky has been an excellent source of information, providing me with accurate information to my research unfortunately, when I use BMCC library the information I gathered from the internet isn’t useful. We will write a custom essay sample on Women in India or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I inputted key words from topic like rape in India, abuse in India and India in general. There’s still no information there for me to use. I continue to use the book until I find data that is relevant to my paper. One of the reasons why women are targeted is because they lack education. Women who have education are less likely to be attack because they have a voice to speak up against rape and these are the women who create projects to help hopeless women. â€Å"In developing countries, tormenting the illiterate is usually risk-free; preying on the educated is more perilous. †(Kristoff 50) Women with education are stronger than illiterate women because they cannot be strict into agreements that will cause their lives and preying on the weak will cause fewer problems. There’s highly a chance of the victims receiving justice. â€Å"That is the power of education. One study after another has shown that educating girls is one of the most effective ways to fight poverty. †(Kristoff 169) Education has so much to do with women in India but there are not enough facilities to educate these women. Uneducated women always end up in the slum of India and bear the abuse that is inflected on them. Women, in India, have no voice even the government is against women’s right and women in politics are forbidden. More broadly the single most important way to encourage women and girls to stand up for their rights is education and we can do far more to promote universal education in poor countries. † (Kristoff 5) In some countries, women are used for the tool of war. Giving their women to other countries as a peace offering and they can do whatever they want to them including rape and abuse them. If women had education none of this would be happening around the world. â€Å"Rape is only the tip of the iceberg in a country where women face a broad range of violence and discrimination that leads to the deaths of almost 2 million women a year†. Harris A. 4) Men, in general, is considered as society and set rules that are against women’s rights. For example, a man can marry as many wives as they want and can abuse them if necessary creating a polygamy family. If a women were suppose marry as many men as she wants, she will be called hurtful names and stoned to death by family members. The abuse of women is endless and living in a patriarchal society there’s injustice against women. Another reason is culture. There are many cultures in India and traditions are very imperative to them. Therefore, everyone has to obey the rules and regulation and changing their culture is not an option. In some cultures, it’s okay for a husband to rape and abuse their wives if they refuse sex and do not perform their house hold duties. â€Å"There are good practical as well as cultural reasons for women to accept abuse rather than fight back and risk being killed† (Kristoff 47) There’s no reason for a women to get married if they’re going to get abuse all the time for no particular reason. Women cannot report abuse or bring the culprit to court because they will receive no form of justice base on their gender. Its cultural rules, those women have to endure any form of abuse. â€Å"In India, a â€Å"bride burning†Ã¢â‚¬â€to punish a woman for an inadequate dowry or to eliminate her so a man can remarry. † (T. N. M 375) As you can see, men will do anything to a women if they refuse sex even kill them if they have to. There’s a particular culture that allows men to stone their wives to death, if they don’t show signs of their virtue (blooding after having sex for the first time), in front of their father. This is called â€Å"cult of virginity†. Again you see that men control everything and can do what they want. Women have no justice in society because they are the target and they live in fear; fearing when their lives is coming to an end. â€Å"Government statistics show a woman is raped every 20 minutes in India, but the countrys conviction rate for the crime is one of the lowest in the world†. ( Fritzmaurice 14) Men in India, destroy women drastically so they think that their worthless and weak and there’s no hope for them. The effect is so traumatizing that they are afraid to act against domestic violence and this has a permanent effect on them. Everything rotates around culture because their traditions begun with men controlling everything and women cannot participate in any leadership role but men. â€Å"Government statistics show a woman is raped every 20 minutes in India, but the countrys conviction rate for the crime is one of the lowest in the world. † Therefore, women have been growing up in a patriarchal society where men have the final saying in everything pertain to women and they cannot made any decisions for themselves or else they will be tabooed from their village. One of the major problems that Indian women face on a daily basis is sex trafficking. Majority of women in India has been introduce to prostitution from a very young age. The conditions they live in are unbearable and escaping from the brothels isn’t an option. Many girls have been kidnapped or sold to brothel owners from a young age. They started to have sex from the age of three. These young children know nothing about how the world operates because they spend their entire lives in the brothel having sex and being abused. They obey the owners because prostitution is the only thing they know how to do. Besides, the consequences of disobeying are unbearable. Sometimes the owners exaggerate and cause serious damages. For example, Meena tried to escape from the brothels but she was caught and was beaten badly and was left in the room in a pool of blood. ( Kristoff 34) Also, they have been beaten by customers and owners because of customer dissatisfaction. Leaving the brothel isn’t an option for most women because the owners threaten them with the shame of being a prostitute and what effect it will have on the family. This can cause â€Å"honor killing† in which a relative brutally kill the woman who has brought shame among the family. Honor killing is a cultural aspect against women as well. â€Å"Laws protecting women against economic exploitation, prostitution and rape are weak† (T. N. M 375) Women has been suffering from religious or government laws rather than benefitting from it. Furthermore, in India, where caste system is relevant to their society, girls are forced into prostitution by their mother. These girls will suffer from rape and abuse as long as there in the brothels. Case in point, abuses in brothels will never stop because they forced young kids into prostitution and they refused to have sex. The damages can be severe and leave bruises that will last a life time. As I said before, rape and abuse is endless until someone speak against these violence. Women bear these abuses every day because their obligation to it or else they will be killed. India has the highest rate of women abuse and it can go down if one person will fight against abuse. All it takes is just one behave person to stand up and the rest will follow. In the half the sky, Kristoff wanted to interview a rape victim but they all were shy and scared until one was appointed to him. They took her outside for questioning ten minutes later; there was a line fill of rape victims ready to tell their stories. These abuses sometimes lead women in the form of depression, isolation and poor reproductive health conditions. When will the torture of women stop?

web site e commernce

web site e commernce Current network architecture of companyUnited mission to Nepal it is Social organization which helps to the poor children to study and make them able to study, it help to the children who are unable to read. It Have many project one of them is to increase the literacy percentage of Nepal, United mission to nepal is a multicultural teams of nepali nationals and volunteerUnited mission to Nepal is a social organization which maintaining their data communication in their organization, it was establish in 2004 it have very less number of student and employ at the begin now the organization is growing because of it goal, it's project is growing from east to west of Nepal. It also help to street children for their better quality of life .Their mission is to minister to give the needs of the people of nepal and to raise the community of servants in fellowship with the communityThey have different organization in different place of Nepal with LANS and WANS, internet, VPN and with RASUnited m ission to Nepal have different branch in NepalFig : where the branch are been plantedHow Networks setup in their organization:Now the organization have centralized database in windows server2000.It has two three office one in pokhara another in Kathmanduand last one is in heatuda, it use the ISP (internet Service provider) provide by the Global Network connection to connect to the center data base and VPN (virtual private network) to connect With each other, They use the MYSQL in the center computer in kathmandu and the VPN (virtual Private network to connect) and maintain their data and access user control Locally. So the user can access the locally by using the RAS and the internet respectively.An whole view of the...

Theorist Research Paper Example | Topics and Well Written Essays - 1750 words

Theorist - Research Paper Example Freud was born in 1856 in to a family that consisted of his father and his third wife. At that time Freud was the first child born by this union which afterward would bring seven brothers and sisters. An interesting point to make is that he also had half-brothers who were similar in age to his mother and Freuds nephew was a bit older than he was at this time. (Rowel, 1999-2009). The experience of living in this type of family dynamics may have given rise to his interested in how children were developed. Freud was a genius and a deep thinker. As he was growing up he studied Shakespeare before he was 10 years old, and during his adolescence he was able to listen to a lecture by the great philosopher Goethe which was said to have made a great impression on him (Rowel). Freud studied at Vienna University and majored in medicine. He was particularly interested in the nervous system at that time. He later married and had six children with his wife Martha. As he set up practice, his first area of study was nervous disorders and he wrote extensively on cocaine (Rowel). Freud coined the word "psychoanalysis" and this is what he is most famous for beyond his look at child development. When his father died in 1897 it caused sever emotional challenges for Freud and he began to self-analyze himself through his dreams. Freud later became a psychiatrist and developed his structural theory after work within a mental institution. Freud published a book in 1923 that he called, "The Ego and Id" which many people suggest was the beginning of his structural theory. Most people will recognize his association with the id, ego and superego whether they agree with him or not. Freud believed that the id, ego and superego formed together to help a person in their personality. As he developed this understanding and applied it to child development he found that children usually went through several stages that had something to do with their

Contemporary Issues and Policies Term Paper Example | Topics and Well Written Essays - 1000 words

Contemporary Issues and Policies - Term Paper Example Consequently it shows hot information technology influences the structure and processes of the organization and policies that impact the project. Physical therapy is a health care profession that deals with the identification and maximization of the quality of life through prevention, diagnosis, treatment, and rehabilitation. It involves an active interaction between the therapist, patient, families, community and other health professionals/providers. It is in this field that Outpatient Physical Therapy and Rehabilitation Services (OTPRS) operates. OTPRS offers both physical therapy (neck and back, shoulder, elbow, wrist, hand, hip, knee and ankle), and specialty programs (occupational and hand therapy, vestibular/ balance program, sports medicine, work related injuries, medical gym, chronic pain management, massage therapy, women’s health). In order to fit and remain competitive in the market, OTPRS has laid down strategies to incorporate the current issues and policies in US and the world. This is due to the realization that globalization as a modern issue demands for expansion of economic interdependence as a conscious state and organization strategy (Mastanduno, 2001). United States has modeled itself into a modern epitome of democracy with a good social, economic and political facet that is admired by many. The result has been an influx of people into US seeking employment, citizenship, health care and education. These people are from a different culture of the world. In order to incorporate this new group of potential clientele, OTPRS has embarked on an expansion project that seeks to study these new markets in line with their ethical and cultural backgrounds. However, it draws caution of the looming effect of new competition from Asian Tigers who offer cheaper therapeutic services to the market. This has prompted the organization to upscale its standard of operation to offer competent services without necessarily having to lower prices. OTPRS is a ware of an increase in the aging population in United States. There has been a constant 12.4 percentage increase in the number of persons 65 years of age and above (CDC, 2004). The population is characterized with functional limitation and a high prevalence of chronic diseases, hence, a high demand for therapeutic services. This trend has forced the company to expand its capacity in service provision though its 5 centers (Auburn, Covington, Covington Satellite, Maple Valley and Kent) and its online program. Through its online program, a patient can request for an appointment, pay their bills online, or even refer another patient to the organization. OTPRS operates in the health care industry with three major payers: government (Federal, State and local; employers and the health care consumers. Trends of consumption have shown that services that are covered with insurance and payment methods are consumed more that the ones borne by the customers. However, Medicare is now available to almost all of the American aging population. This is a positive aspect in the healthcare industry and will impact positively on players such as OTPRS. One of the regulations in the US health care industry is ‘The Health Insurance Portability and Accountability Act (HIPPA) of 1996’. It is the major regulatory policy that affects organizations that provide services to consumers within the United States (NetIQ, 2005). Others include the

Blood and Treasure by Kris James Mitchener and Joseph Mason Article

Blood and Treasure by Kris James Mitchener and Joseph Mason - Article Example History demonstrates, after all, that the post-Great Depression government and Federal Reserve were wholly unsuccessful, and mostly unable, to time their exit strategy appropriately. The metaphor of blood and treasurer in Mitchener and Mason is an appropriate one in that it connects economics with society. The connection between the government and the economy has always been a controversial one, but at moments of crisis, it becomes apparent that the government feels responsible for aiding the economy by adopting economic policies. During the Great Depression, this took the form of minimizing inflation and lowering interest rates, which is very similar to the monetary policy in reaction to the current financial crisis. Both of these strategies intend to achieve an optimal point between too much and too little, where too little makes it appear that the government is ineffective at solving economic problems (i.e. lost treasure) and where too much leads to unemployment and losses in output (i.e. lost blood). In this article, the authors attempt to provide an account of not only providing emergency assistance for an economy from the perspective of policymakers but al so providing a framework for transitioning away from the policies that could harm long-term recovery. Ultimately, this account is useful, but it is not useful in building predictions. In their introduction, Mitchener and Mason introduce a concept more frequently heard in foreign policy than in economic studies: that of â€Å"exit strategy†. In this context, the term is meant to refer to the shift back to economic conditions like steady-state growth, which encompasses stability in inflation and government intervention in the economy.

Strategies and public relations of Hilton

Strategies and public relations of Hilton In todays vital range of competitive business environment there has been a shift from traditional marketing towards more varied approaches. In particular there has been a change from transactional to relationship management in marketing. I certify that this assignment is my own work, based on my personal study and or research. I have acknowledged all material and sources used in the preparation of this assignment, including any material generated in the course of my employment. I have not copied in part, or otherwise plagiarised, the work of other students. I have read and I understand the criteria used for assessment. The assignment is within the word and page limits specified in the unit outline. In other words, the use of any material in this assignment does not infringe the intellectual property/copyright of a third party. I did very hard work for this assignment and full concentrate on my work. I did try to do my best. Hilton worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended -stay suites and mid priced hotels. For 90 years, Hilton worldwide has been offering business and leisure travellers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands care comprised of its more than 3,300 hotels in 77 countries and include Waldorf Astoria hotels and resorts, Conrad hotels and resorts, Hilton double tree, Embassy suite hotels, Hilton garden Inn, Hampton Inn and suites, Homewood suites by Hilton and Hilton Grand vacations. The company also manages the world-class guest reward program Hilton HHonors. Hilton Hotels properties are renowned for their convenient and strategic locations within major countries throughout the world. Also synonymous with the brand are the high level of persona l service guest receive, and the extensive range of comprehensive business facilities available in luxurious settings. This hotel is built in 1963 as a showcase for international guests; this stunning New York City hotel has warmly welcomed families visiting the worlds fair, representatives attending political conventions and certain Fab Faur from England, coming to appear on the Ed Sullivan Show. With a multilingual staff of professionals, a wide choice of elegantly appointed accommodations, this extraordinary NYC hotel looks forward to continuing its legacy of service and guest satisfaction. MARKETING The marketing function is the study of market forces and factors and the development of a companys position to optimize its benefit from them. It is all about getting the right product. There is a difference between sales and marketing, marketing people deal with markets that contain many potential customers, and they talk to them as a group. Whereas profit or service to the customer at the right place at the right time. Marketing is much more than just advertising or PR. Its a way of doing things that starts with a potential customer and ends up with a profit. In the middle are competitors who are after the same customers and same profits. In the business as a marketing person, its necessary to use some proven tools and techniques to attack the competition and gain the customers. Marketing is the process where a company satisfies customer needs with a product and service at a price that generates a salespeople deal with a few customers and talk to them one at a time. According to me Marketing is a body of knowledge concerned with the relationship of a business to the marketplace. This market place is made up of customers, potential customers, competitors, suppliers, distribution channels, communication media and government regulations. It is a key of discipline that enables the producers of goods and services to interpret customer wants, needs and desires and match, or exceed them, in delivery to their target consumers. Marketing is also a mixture of all the activities of advertising promotion, publicity, deciding the look and feel of the product, how it will be sold and send to the consumer etc .All of these are the different parts of the marketing, they are not marketing. According to Philip Kotler (2006), Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Eric Davies and Barry Davies (2 edition), Institute of Management, Successful Marketing in a week, Marketing is the identification and profitable satisfaction of customers needs'. The Charted Institute of Marketing, Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. We define marketing management as the analysis, planning, implementation and controls of programs designed to create, build and maintain beneficial exchange with target buyers for the purpose of achieving organizational objectives. According to Bennett (1995), The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals. According to handouts The American Marketing Association defines marketing as, The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals. Facets of Marketing: Marketing has two sides first is philosophy, an attitude, a perspective or a management orientation that stress customer satisfaction. Second marketing is a set of emotions used to implement this philosophy. This is the marketing process. In hospitality marketing, the product is the experience of the guests. This experience has both a goods component (like food) and an interactive component, which we call service. In practice, hospitality employees become part of the product (experience). Another way every employee is part of the guests experience, because the typical hospitality organisation is highly personal and interactive. APPROACHES TO MARKETING Product orientation: Product orientation means focuses on the internal capabilities of the hotel rather than on the desires and needs of the marketplace. The benefits offered by a product or service can include: Convenience and accessibility. Good after-sales technical support and advice. Comfort and ease of use. Accountability- the knowledge that if things go wrong, the manufacturer will put them right. Courtesy and helpfulness of staff. Attractive, appropriate and efficient design and packaging. Peace of mind- the knowledge that you can trust the hotel, that your needs are understood and the good or service you have purchased will not let you down. Sales orientation: A sales orientation is based on the ideas that people buy more goods and services. In marketing a product is important to establish a unique selling proposition which sets business, brand or product ahead of the competition. Creating a unique selling proposition is particularly important in providing services. Unique selling propositions are usually set out in advertising. Therefore, the focus of a sales orientation is still the product, or what an operation has to offer. Marketing orientation: Marketing is based on the ideas how the product comes out in the market. The right place is profitable for the product. It focuses on customer wants and needs and integrating all the organisations activities, including production, to satisfy these wants. Achieving long-term goals for the organisation by satisfying customer wants and needs legally and responsibly. Societal Marketing Orientation: The Societal Marketing Orientation is the newest marketing concept. This concept holds that the organisation should determine the needs, wants and interests of target markets and deliver the desired satisfaction more effectively and efficiently that competitors in a way that maintains or improves the consumers and societys well being, whether the marketing concept is adequate in the age of environmental problems, resources shortage, rapid population growth, worldwide inflation and neglected social services. The pure marketing concept ignores possible conflicts between short run consumer wants and long run societal needs. Like a Hotel, Hotel chains have established no-smoking floors and no smoking sections in their restaurants. Fast-food restaurants that practice the societal marketing concept pursues more environmentally sound packaging and produce foods with more nutritional value. Resort developers must consider the impact on the environment not only of their initial construction but also of the disposal of waste products and their use of water. MARKETING PLAN Marketing plan is designed to implement the strategies chosen at the corporate and strategic business unit levels. Writing a marketing plan of the hotel allows you to examine the hotel environment in conjunction with the inner working of the business. The marketing plan allows the marketing manager to enter the market place with an awareness of possibilities and problems. The development of a marketing plan every year is also important because good strategies are equal to success. It is noted that the long term effect of a marketing plan is hard to measure with precision. Ronald McDonald and Santa Claus have such things as long term effects. Elements of Marketing Plan Current Situation: Its important to assess market trends and the competition. These days, most forward thinking marketing people also involve salespeople to help their understanding. This is because sales people have an intimate knowledge of individual customers and competitors. Marketing Objectives: This is to help potential customers understand what your business does. It includes brochures, presentations and website. Salespeople should use these to describe the business and explain the benefits of your products to individual customers. There are all important goals to determine which ones you want to achieve first, second and so on and which are most easily and effectively executed. Swot Analysis: The total evaluation of a hotels strengths, weakness, opportunities and threats is called SWOT analysis. The best marketing people know exactly what they are good at, and what they are not so good at their strengths and weaknesses, it comes in internal analysis of hotel. In strategic planning opportunities and threats come in external analysis of the hotel. Competitor Analysis: Every business has competitors and its good for combined spend on promotion and advertising increases the size and growth of the market. It must understand that who is competitors, things like location, business size, website, product information and their target customer groups. Must spend time working out their strengths and weaknesses. Monitor their website every month and keep an eye open for them in a press. Try and work out what they are trying to achieve and where they are going. Try and guess how much they depend on a particular product or market. Market Research: Marketing people have come to rely too much on research, and they use it as a drunkard uses a lamppost for support, rather than for illumination. David Ogilvy Its important to know about existing and potential customers and need to establish basic information about them. Advertising and promotions assessment Market tracking Customer satisfaction Market segmentation Target Markets: It depicts which markets are most worthwhile and important for organisation. Marketing Tools: Its important to develop a sort of shopping list of the promotional tools organisation use and what budget organisation will devote to customers. Monitoring: Organisation will need to decide how it is going to monitor its performance. Monitoring is an important phase of the marketing process. SWOT Analysis HHC, like all major hotel corporations, is continuing to recover from the events of Sep.11th. This tragic human event also delivered a financially devastating blow to the travel industry as a whole and to the hotel industry in particular. In order to fully recover and thrive in the coming years, HHC must assess its overall all strengths and weaknesses as it moves forward through the new millennium. The following SWOT Analysis sheds some light on some of the pitfalls and opportunities that await the Hilton Hotels Corporation. Strengths Strengths are the positive aspects and distinctive attributes; It provides a significant market advantage. Strength is essential part and power of the hotel. Brand Recognition: Hilton has a good reputation and their name is well known. Hilton is a leader in the hotel industry. Its good to make their product, their packaging and their tangibles look different to those of their competitors, it is essential to make them support their brand values. Demand-Supply gap: Hotel remains proper gap in demand and supply products. It gives good results to the hotel and get promotion. Diversification of products: Hilton is more than hotels. They also generate revenue from gaming and entertainment. By being involved more than one industry. Hilton has a benefit of drawing from one part of its business if another part becomes less lucrative. Gaming and entertainment (as well as hotels) serve different customers needs. While this diversity does not automatically insure success, it does help the company to balance out its profits across three areas of the business. Hilton Hotel Corporation (HHC) is a well established organization and industry leader in the hotel, hospitality and gaming industry HHC is well diversified across the industry with hotels in the high end, business and mid-priced classes in their product mix Brand recognition HHC also possesses solid integration features such as owning the companies that manufacture its furniture and has invested in online reservation travel enterprises Hotel facilities: Hilton Hotel has a full service spa, a health club, an outdoor-pool, a steam room, a sauna, wireless and wired high speed internet access is available in public areas. The luxury properly features two restaurants for surcharge, guest receive, transportation including an airport shuttle and an area shuttle. Guest parking is complimentary. Event facilities consist of a ball room and conference/meeting rooms. The staff can arrange concierge services, wedding services, event catering. Guest Rooms features coffee/ tea makers and complimentary bottle water. Bathroom offers separate bathtubs and showers with handheld showerheads, phones, scales. All guest rooms are non-smoking. There are no room charges for children 12 years old and younger who occupy the same room as their parents or guardians, using existing bedding. The following fees and deposits are charge by property at time service, check -in check-out. In last, laundry facility, massage-spa treatment room and wheel chair are also available. Hilton Hotels are known for a high level of comfort and prestige. The Port of San Diego and Hilton are planning to develop a 1200-room hotel on the waterfront adjacent to the San Diego Convention Canter. The prestigious Hilton Malta promises the best in accommodation and a high standard of service for which Hilton hotels are renowned. For business or pleasure the Homewood suites by Hilton hotels are designed with all the comforts of home in mind. The Hotels are the Official Hotel Group of UK Athletics and the Great Britain and Northern Ireland Athletics Team. Hilton Hotels are now building computer files on customer preferences using a system called On Q, pronounced on cue. The Hotels are known across the globe and offer a choice of 2700 quality hotels in the UK, Europe, Asia, America, Africa and Australia. Hotel chain: Hilton Hotel develops many countries. This is the deluxe hotel in the Newyork city. Hotel chain is vital part of the strengths of the hotel. Hilton hotel is worldwide. Customer Satisfaction: Customer satisfaction with a purchase depends upon the products performance relative to a buyers expectations. A customer might experience various degrees of satisfaction. If the products performance falls short of expectations, the customer is dissatisfied. If performance matches expectations, the customer is satisfied. If performance exceeds expectations, the customer is highly satisfied or delighted. Expectations are based on customers past buying experiences. Hotel strengths with customer satisfaction as table setting, better offers, easy switch suppliers, location and good management team etc. Weaknesses HHC may be two narrowly focused making it vulnerable to a downturn in the global economy and other world-wide catastrophes that could limit global travel such as the bird-flu and a significant terrorist strike HHC may be vulnerable to workers strikes and crack down on undocumented workers in the U.S. Most of its holdings are in the U.S. Opportunities HHC should offer an array of distinctive and specialized services to the high end guests and high rollers such as Wedding planning hosting Spas that specialize in personal services Personal trainers HHC should look to expand into or acquire a cruise line A cruise ship is little more than a hotel that floats this would essentially match what it currently does with its leased properties Gaming activities would escape regulation, etc. Take advantage of emerging markets, especially with business class and mid-priced markets Threats HHC must be careful not overextend its efforts to mix entertainment and gaming Also the extension of credit and other side effects of gaming can slowly but surely nibble away profits September 11th was a major blow to the hotel industry. A similar event could result in another down turn. The hotel has many competitors like the Oberai Towers, the Marine Plaza, The Orchid, Le Meridian etc. Relationship Marketing: Relationship Marketing involves using methods and tactics to develop long term relationship with customers in order to retain them. An organisation must exceed customer satisfaction to develop a healthy relationship with customers. Traditional transactional marketing involved the organisation focusing all of its marketing efforts on attracting the customer for one off sales. Company must put into place tactics to attract customers. To attract customers promoting the product and brand, offering good quality products, services and competitive prices. Attracted customers to be retained with organisation. Methods used to retain customers include Loyalty cards, a good customer service, product variety and quality. (Handout) Marketing Strategies Marketing strategies are the means by which marketing objectives will be achieved and are generally concerned with the seven elements of the marketing mix. It deals with pricing, selling, and distributing a product .Using a market development strategy, a company or business unit can capture a larger share of an existing market for current products through market saturation and market penetration or develop new markets for current products. What a company wants to accomplish, in terms of such things as market share and volume, is a marketing objective. How the company intends to go about achieving its objectives is strategy. Strategy is the overall route to the achievement of specific objectives and should describe the means by which objectives are to be reached, the time programme and the allocation of resources. There is clear distinction between strategy, and detailed implementation, or tactics. The following headlines indicate the general content of strategy statements in the area of marketing which emerge from marketing literature:- Policies and procedures relating to the products to be offered, such as number, quality, design, branding, packaging, positioning and labelling, etc. Pricing levels to be adopted, margins and discount policies Advertising, sales promotion, direct mail, call centres and the internet, along with The mix of these, the creative approach, the type of media, type of displays, the amount to spend, etc. What emphasis is to be placed on personal selling, the sales approach. Sales training, etc. The distributive channels to be used and the relative importance of each Service levels, etc., in relation to different segments. Marketing Mix In marketing, one such conceptual framework that is particularly useful in helping practitioners structure their thinking about marketing problems is called marketing mix. To devise a product or service which will be seen as different in the eyes of prospective customers, to the point where they will prefer it to all competing substitutes, is obviously the ultimate objective of the marketer. Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps has been long used for the product industry while the latter has emerged as a successful proposition for the services industry. According to John O Shaughnessey (1984), Product, price, promotion and distribution are factors that, within limits, are capable of being influenced or controlled. Marketing strategy can be viewed as reflecting a marketing mix of these four elements .The marketing mix is at the core of marketing. The marketing mix consists of the key decisions where marketing managers should exhibit their greatest expertise and professionalism. It has become common to summarize the elements of the marketing mix in the 4Ps- product, price, promotion and place. The seven Ps of marketing mix can be discussed as: Product Expand the line Change performance, quality or features Consolidate the line Standardize design Positioning Change the mix Branding. Price Change price, terms or conditions Skimming policies Penetration policies Promotion Change advertising or promotion Change the mix between direct mail, call centres, the internet Change selling. Place Change delivery or distribution Change service Change channels Change the degree of forward or backward integration. People People refer to the customers, employees, management and everybody else involve in it. Realize reputation of the brand Process Methods and process of providing a service Must be helpful to customers Physical (Evidence) Experience of using a product or service Brochures, Pamphlets PUBLIC RELATIONS Public relations (PR) is an important marketing tool that until recently was treated as a marketing stepchild. PR is moving into an explosive growth stage. Advertising costs continue to rise, while audience reach continues to decline. Advertising clutter reduces the impact of each ad. Sales promotion costs have also increased as channels intermediaries demand lower prices, better commissions and deals. The creative use of new events, publications, social events, community relations and other PR techniques offers companies a way to distinguish themselves and their products from their competitors. A simple definition of public relations is the development of and maintenance of good relationships with different publics. The publics are the range of different groups on which an organization is dependent. These include employees, investors, suppliers, customers, distributors, legislators/regulations/governments, pressure groups, the community, the media and even competition. Most of these groups have different interests in any particular organization. Public relations integrate with most aspects of an organizations activities. Public relations communication tools News Generation One of the most widely used is the generation of news. News is best structured around a story which can incorporate information about an organization or its products. Events Organizations can also gain peoples attention through staging or sponsoring Events. These can range from simple news conferences and seminars to exhibitions, competitive activities, anniversary dinners and stunts. All are likely to gain media coverage and draw attention to the sponsoring organizations name. They can also aid the achievement of credibility or establish images with which an organization would like to be associated. Events are also good opportunities to develop relationship with suppliers, opinion leaders and associates, as well as customers. Publications An organizations publications are another method of communication in which public relations will have an active interest. Sales support material is an obvious example, which can include brochures, manuals and presentations, usable by all personnel who have contact with the outside world. Annual reports, other public interest communiquà ©s, and special publications such as cookery books and childrens stories also provide vehicles for influencing both customers and those who can affect customers perceptions. Internal audiences and significant stakeholders are often addressed by organizational newsletters and magazines. Support for good causes Organizational support for good causes is another means of promoting an image and associating an organization with a certain set of values. This can include charity donations in return for product coupons, the sponsorship of public service activities such as festivals, and individual executives support for local community interests such as educational establishments, hospitals or crime prevention. All these provide many opportunities for publicity elsewhere. Expert opinion Individuals within an organization can also act as sources of expert opinion for journalists, public enquiries or other forms of research and investigation. Public relations managers may seek to promote the expertise in their organization through the dissemination of contact lists, and by grooming individuals interviewing and presentational skills. Visual identity Organizations also often seek to establish a visual identity through conformity of design or logos. While design can make it easier for customers to recognize an organizations products when they come across one, logos and other identification marks can be more important for internal markets as a means of signifying change or commonalty of purpose. Market Position and Services Hilton Hotels is one of the market leaders in the hotel and gaming industry in the United States. Hilton is a well-known and distinguished name in fine hotels across the United States and worldwide. In 1999, Hilton expanded aggressively by acquiring the Promus Hotel Corporation, Hampton Inn and Suites, Doubletree Hotels, Embassy Suites Hotels, and Homewood Suites. Hilton Hotels Corporation has grown to become the worlds most recognized and most successful hotel company (Hilton Innovation, 2007). With the 2006 acquisition of Hilton International, Hilton Hotels Corporation became a global force with more than 2,800 hotels in more than 80 countries throughout the world (2007). Marketing Mix theory on Hilton Hotel The marketing mix is essentially a conceptual framework that is particularly useful in helping practitioners structure their thinking about marketing problems is called marketing mix. To devise a product or service this will be seen as different in the eyes of customers. There are many different approaches to the marketing mix like 7ps. Product: There is no point in developing a product or service that no one wants to buy; it becomes first what to offer first. Hilton hotel find out what customers need or want and then develop the right product-with the right level of quality to meet those needs now and in the future. Their product is not tangible. Their perfect product must provide value for the customer. They regularly check customers satisfaction about product and their services. They also provide product of best quality to their customer. Price: Hotels price is competitive but not cheapest This business is able to compete with other larger rivals by adding extra services or details that is offer customers better value for money. . Their pricing must also provide a profit. It is the only element of the marketing mix that generates revenue everything else represents a cost. The price is used by many buyers as an indicator of quality. Promotion: It does not mean communicating just their customers. They ensure their internal stakeholders are aware of the value and attributes of their products. Hotel communicating effectively to his staff/ fellow employees so that they can be knowledgeable and share expertise with their customers. The employees look regularly at the products that account for the highest percentage of their sales. Process: Hotels process is good because customer does not see how their business runs, customers will see the work. The process of giving a service and the behavior of those who deliver are crucial to customer satisfaction. Its process is best. Never customer waited for their products, they never waste their time. They provide right information of the product to customers and the staff is helpful to them at every time. Customers keep happy by staff. There is no value in making the rest of the company run perfectly if this part is faulty. This P could be great source of competitive advantage if used wisely. Physical Evidence: Hotel provides facilities such as clean, tidy and well-decorated reception area to reassure. They also delivered financial services product in a formal setting, while a childrens birthday entertainment company adopt a relaxed approach. Although customer cannot experience the service before purchase but they talk to other people with experiences of the service. Their views do not come from the company. This Hotel engages these customers and asks for their feedback, so that they can develop reference materials. New customers can then see testimonials and are more likely to purchase with confidence. Physical presence, style, location and decoration of the hotel grabs attention, interest and, to some, creates the desire to enter and explore. People: Anyone who comes into contact with hotels customers will make an impression and that can have a profound effect-positive or negative-on customer satisfaction. The reputation of hotels brand rests in their peoples hands. So they are appropriately trained, well motivated and have the right attitude. Hotels all employees who have contact with their customers are not only properly trained, but also the right kind of peop

The Beneficial Uses of Hemp :: Exploratory Essays Research Papers

The Beneficial Uses of Hemp Following my father's death, I felt there was some unfinished business that we had not discussed. I searched to find some of my father's thoughts and feeling that I could justify our relationship through. Ironically, I came across a manila envelope, which had contained some of his prized possessions. As I searched through it, I developed a new opinion of the bio mass plant called "Hemp." There were articles showing a hemp bills being passed and farmers wanting to cultivate it within Delta County. There was also a book called "The Emperor Wears No Clothes." It was a book stating compelling facts about the miracle crop Hemp." An article struck me. It told of, Woody Harrison, a well-known actor stating, "He would pick up the tab for Colorado's first hemp crop if state legislators approve the crop." He also stated that you could smoke a pound of it and not get high. (Rice)" In addition 4.6 million members of the American Farm Bureau Federation support Hemp 100 percent. Hemp could be the most abundant natural resource, it can replace 80% of our fossil fuels, and be used for many major medicinal purposes (Kriho). It is essential that we stop the use of all fossil fuels, and deforestation to save Mother Earth. This can be accomplished with the cannabis plant hemp seizing pollution and provide the world with more than enough of its energy needs. According to Jack Herer, George Washington and Thomas Jefferson, we're not only the founders of our country, but also the first growers of cannabis in America. In addition, Benjamin Franklin started the first paper mill, which made it possible to make their own books. Growing this crop was not uncommon at this day and time. In the census of 1850, 8,327 crops were established and each measured at least 2000 acres each, this commodity was found in the South. Its uses varied from rope to medicinal remedies. There has never been one reported death from the use of hemp extract. Here is a chart to let you in on some astonishing information (Hager). TOBACCO 340,000 to 450,000 ALCOHOL (Not including 50% of all highway deaths and 65% of all murders) 150,000+ ASPIRIN (Including deliberate overdose) 180 to 1,000+ CAFFEINE (From stress, ulcers, and triggering irregular heartbeats, etc.) 1,000 to 10,000 LEGAL DRUG OVERDOSE (Deliberate or accidental) from legal, prescribed or patent medicines and/or mixing with alcohol - e.